While Industrial Water Week is an open-source celebration, there are some basic guidelines that are recommended for branding. It is recommended you follow them so the look and theme across the world is uniform.

Logo

• Angle: 104.5 degrees (rounded to 105 if necessary)

  • If a line is drawn from the middle of each hydrogen atom (smaller circles) to the center of the oxygen atom (larger circle), the angle would be 104.5 degrees.

• Right Hydrogen Atom: Horizontal

  • The line from the center of the oxygen atom (larger circle) to the right hydrogen atom (smaller circle) is perfectly horizontal.

• Size Ratio: 2.23 to 1

  • The oxygen atom (bigger circle) has a diameter that is 2.23 times bigger than the diameter of the hydrogen atoms (smaller circles).

• Distance: 1.02 to 1

  • The distance between the center of the oxygen atom (larger circle) to the center of hydrogen atoms (smaller circles) is 1.02 times bigger than the diameter of the oxygen atom.